Wierd Voor De Wind, Logistics Manager PEHA

“For a company like ours, that deals with seasonal peaks, a partner like Veenstra|Fritom is essential”.

Wierd voor de Wind — Logistics Manager

For anyone with a soft spot for the festive time of year, the name PEHA might ring a bell. The company, known for their ballerina not only used in their logo but which appears in many outings, has been bringing magic into the living rooms of many people since 1918. “With a market throughout Europe, Veenstra|Fritom’s services are perfectly in line with our needs. Since we provide Christmas items, we have a huge peak towards the end of the year: from September to the beginning of December, everything needs to get out of the door quickly”.

PEHA’S complete range consists of a host of products, from Christmas lighting and artificial trees to music boxes and porcelain Christmas villages. The company sees Veenstra|Fritom as the ideal partner because it is located close to PEHA in Sneek in the north of the Netherlands - and has a lot of in-house knowledge and expertise regarding transports to France. “Because we have been partners for so long, Veenstra|Fritom knows better than anyone when to expect our hustle and bustle. We also have a trading office in France, so it is very important for us that a logistic service provider is at home in this country. Veenstra|Fritom is just that! They are very dedicated to transport in France and effortlessly serve all corners of the country for us. Which in turn enables us to offer a good service and keep the lines short”.

A number of years ago, the Christmas company completely switched to digital scanning of products, stocks and transport, as a result of which the products are put into the system very accurately. Without any problems, joint time was invested and Veenstra|Fritom made a number of systematic adjustments for this. The long-term collaboration, which has now lasted more than twenty years, shows that the collaboration is strong and future-proof. Wierd de Wind, Logistics manager at PEHA: ''The nice thing is that over the years you get to know the drivers personally. The orders from Veenstra|Fritom are always well prepared. In addition, it is never a problem if we pass on ad hoc orders, which they then often plan the same day in the groupage. We have really built up a bond together, so we know exactly what we have in common. It may sound a bit weird, but they really listen to us''.

De Kerstcollectie Van PEHA
Bij PEHA Sneek Is Het Altijd Winter En Kersttijd

In a company such as PEHA, where many products leave quickly in a short period of time, a reliable logistics partner is essential. "With the services of Veenstra|Fritom, we do not have to worry about the delivery of our products when it comes to transport. Veenstra|Fritom is also always available for special freight such as for trade shows. These transports are always carried out according to our wishes, delivery and collection at the agreed date and time. This works well, we can also always rely on our carrier Veenstra|Fritom for these transports".

Interested in the services of Veenstra|Fritom?

Veenstra Fritom 72

Wietze de Vries
Sales manager

About Veenstra|Fritom


Heeg (NL) | Deventer (NL)

Certification Veenstra|Fritom

Iso 9001
Oldenburger|Fritom has the AEO-C status for customs simplification and the AEO-S status for security and safety.
ISO Logo 22000 2005
Gmpplus Fsa Logo
Leanandgreen Logo